Patanjali Business Model | How Patanjali Earns | Case Study

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Patanjali was registererd back in 2006 as Patanjali Ayurved Limited. The journey of patanjali started back in 1997 as a small pharmacy in Haridwar by Swami Ramdev Ji. Lets know more about Patanjali Business model.

Founder

Owned by Acharya Balkrishna. He is the CEO and Director of the company. The company was started on 13 january 2006 along with Baba Ramdev. The net worth of Acharya Balkrishna is 70,000cr and he is the eight richest person of india. He is not any MBA student but he is more successful than a MBA student. While being a richest person he do not take any salary from the company.

How They Started? – Patanjali Business Model

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Source

Patanjali Food & Herbal Park – It is the world largest food park started with an investment of 500cr. It is spread across 100 acres. This project provided jobs to 6k people.

Patanjali Group has three parts :

  1. Patanjali Ayurved Limited – Patanjali Ayurved Limited has a market share of Rs 9346cr. This deals in the FMCG. Baba Ramdev is the person behind FMCG growth.
  2. Divya Pharmacy – It has a market share of Rs 870cr and deals in ayurved medicine.
  3. Patanjali Gramodhyog Limited – It has a market share of Rs 345cr and deals in cloths.

All of these have different shares in the market. Around 80% of the products are manufactured in-house and 20% of the products are outsourced. Currently they are manufacturing edible oils, biscuits, noodles, hair oil, toothpaste, skincare product and groceries, cosmetic products, babycare products, dairy products.

Patanjali Ayurved Limited got a boom when Baba Ramdev came out as a Brand Ambassador. They do not compromise with the quality this is the key to success.

Investors

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Source

When we talk about patanjali investors Patanjali hardly had any investors. Because Patanjali had a huge advantage of follower base which initially helped to grow in a short time. Patanjali Food and Herbal Park was established under the Mega food park scheme of the Indian government.

Source – Quora

We can conclude that Patanjali made a revolution in the ayurvedic world. Generally you have every thing on patanjali and if they follow the current Patanjali Business Model they will succeed in future.

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