Digital marketing is the marketing of products through online mode. Scope of digital marketing in 2019 what does this mean ? Do not worry we have done a case study on this topic. One major factor for the increase scope of digital marketing was online shopping.
First thing that will be highly popular in 2019 and the big companies will adopt will be Advanced Analytics
1. ADVANCED ANALYTICS
Now you may be thinking what is advanced analytics. At this present time most of the big companies are using analytics tools like google analytics, adobe analytics etc. As in 2018 companies are using many analytics tools. In simple way analytics is away to track the business and find what is working out and what is not. Present tools are providing you the details of the current and past performance. In 2019 there will be some new tools that will give us predictive analytics. Predictive analytics is completely based on artificial intelligence and machine learning.
The next trend that will be highly popular after analytics is the advent of chat bots
2. CHAT BOTS
When you visit a website you will find chat bots “HOW CAN I HELP YOU” Its very important for our website it creates engagement on our website. These are artificial intelligence enabled chat bots. As there is no physical staff this is completely based on AI.
3. CONTENT WRITING
Content is the king! We are writing content from the past decades but in 2019 we need to write deep, researched content and one more video content will rule the space. As per the 70 percent content that will be used online will be video content so start making content from now onwards.
4. VOICE SEARCH
Voice search is going to invade every thing. We type our querie and search in google but in 2019 we will be using google assistants. Few products have been launched in the market like amazon alexa, echo etc.
5. AR & VR
This will be most popular trend in 2019. Augmented reality and Virtual reality. Years ago visitors see the 360 degree view of the website but now all the companies have been shifted towards AR & VR.
Start learning these skills and below are some more skills you can learn for making career in digital marketing in 2019. As it expected that by 2020 all the business are going to be completely online. Need not to tell more through this you can have got an idea about the scope of digital marketing in 2019.
- Content writing
- Search engine optimisation
- Social media marketing
- Google adwords
- Webmaster tools
- Google adsense
- Selling ebooks
So friends here above i presented my case study about the scope of digital marketing in 2019 & the future trends. As per my opinion these are the 5 factors which are going to reshape the digital marketing industry in 2019 and beyond.
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